Public relations (PR) has always played a crucial role in shaping a brand’s reputation, but in 2025 it is becoming increasingly important as a way to create trust, visibility and transparency for your business.
With rapid shifts in media consumption and the growing competition in digital spaces, there’s never been a more important time to embrace PR as part of your marketing strategy.
Why should I run a PR campaign when print readership is in decline?
Over the last decade, print readership in the UK has plummeted, with many newspapers and magazines either moving to digital-only formats or shutting down completely. Younger consumers in particular now rely on social media, online publications and influencers for their news and recommendations.
Rather than abandoning PR, it’s the perfect time to adapt by targeting specific digital spaces for PR coverage, ensuring your stories reach the right audience in a world where print media is no longer the dominant force.
How can PR help me cut through the noise online?
The online world is more crowded than ever. Any business can invest in their advertising and fill our digital spaces with promotional content, meaning consumers are becoming ever more skeptical of what they read. Utilising PR services provides a powerful addition to your digital marketing strategy by securing placements in trusted third-party publications, giving your brand visibility and credibility that advertising alone cannot.
Whether it’s a feature in a respected industry blog, an interview in a local newspaper or a review from an up and coming influencer, PR helps businesses stand out in an oversaturated market.
Can PR services provide long-term value?
Unlike print articles that may disappear after a day, one benefit of digital PR is long-term value. A single PR campaign can generate coverage across multiple platforms, including news websites, podcasts, YouTube and social media. This not only increases exposure but also ensures that your business remains searchable for months or even years to come.
The ability to repurpose high-quality PR content across different channels further amplifies its impact, making it one of the most versatile marketing investments available.
How cost-effective is PR in 2025?
Unlike some paid advertising, using PR services can deliver significant returns with a relatively low investment. While securing media coverage is never guaranteed, a successful PR campaign can lead to free exposure on major platforms, driving brand awareness and customer trust without the ongoing cost of many other channels. If your local paper has 100,000 followers on social media, that’s a relevant, ready-made audience to get your business in front of – you may even benefit from their media spend without it costing you a penny more!
Why use an agency to run your PR campaign?
Managing a successful PR campaign requires expertise, media relationships, and a strategic approach – this is where a PR firm or full-service agency can make a significant difference. But what do PR agencies do?
The best PR agencies have established connections with journalists, influencers, and media outlets, increasing the likelihood of securing valuable press coverage. They understand how to write a press release that’s compelling, pitch stories effectively, and navigate the ever-changing media landscape. If that sits within a high-quality wider marketing strategy, then you know you have every base covered to get your business noticed.
In 2025 PR is not just an optional extra, it’s a necessity if you want to really get your brand noticed. As businesses navigate a rapidly changing online landscape, PR provides the authentic credibility and multi-channel reach that is needed to stand out.
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